Experimentation and Budgeting in Advertising: An Adaptive Control Approach

DOI10.1287/OPRE.28.2.321zbMath0425.90055OpenAlexW2065720137MaRDI QIDQ3861156

Edison Tse, Dov Pekelman

Publication date: 1980

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.28.2.321

zbMATH Keywords

marketingadvertisingadaptive control approachsimulations of actual markets

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (1)

A dual control problem and application to marketing

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