Optimal advertising for the Nerlove-Arrow Model under a replenishable budget

DOI10.1002/oca.4660020205zbMath0454.90040OpenAlexW3123422475MaRDI QIDQ3902813

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Publication date: 1981

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660020205

zbMATH Keywords

infinite horizonmarketingoptimal control problemoptimal advertisingNerlove-Arrow modeltwo state variablesexistence of equilibrium levelsoptimal transient approachreplenishable budget

Mathematics Subject Classification ID

Operations research and management science (90B99)

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Anwendungen des Maximumprinzips im Operations Research. I

Cites Work

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• Nearest feasible paths in optimization control problems: Theory, examples, and counterexamples
• Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
• Dynamic Optimal Control Models in Advertising: a Survey