Channel Optimization in Complex Marketing Systems

DOI10.1287/MNSC.25.10.1014zbMath0465.90057OpenAlexW2125927826MaRDI QIDQ3917887

Marcel L. Corstjens, Peter G. Doyle

Publication date: 1979

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.25.10.1014

zbMATH Keywords

signomial geometric programmingchannel optimizationcomplex marketing systemsmultiple-channel systems

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Operations research and management science (90B99) Mathematical programming (90C99)

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A tutorial on geometric programming

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