The New Product Problem: An Approach for Investigating Product Failures

DOI10.1287/mnsc.25.12.1184zbMath0466.90042OpenAlexW1976996931MaRDI QIDQ3919440

Parker Worthing, Roger Calantone, William R. Dillon

Publication date: 1979

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.25.12.1184

zbMATH Keywords

marketingstatistical analysisnew productdiscrete multivariate datavariable selection procedurelinear discriminant approach

Mathematics Subject Classification ID

Operations research and management science (90B99)

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