An Optimal control approach to marketing-production planning

DOI10.1002/oca.4660030101zbMath0473.49013OpenAlexW2065514652MaRDI QIDQ3927760

Prakash L. Abad

Publication date: 1982

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/11375/5511

zbMATH Keywords

optimal advertisingmarketing-production modelsoptimal production policiesreverse-time parametric solution proceduresingular-arc optimal control

Mathematics Subject Classification ID

Numerical methods involving duality (49M29) Production models (90B30) Production theory, theory of the firm (91B38) Optimality conditions for problems involving ordinary differential equations (49K15)

Related Items (5)

A hierarchical optimal control model for coordination of functional decisions in a firm ⋮ Optimal control of production and marketing systems with distributed time lags ⋮ Time-axis decomposition of large-scale optimal control problems ⋮ Integration of business function models into an aggregate enterprise systems model ⋮ Joint optimization of the marketing and operations functions

Cites Work

• Unnamed Item
• Numerical solution of singular control problems using multiple shooting techniques
• Turnpike Horizons for Production Planning
• Singular problems in optimal control—a survey
• Discrete Optimal Control of Production Plans
• Dynamic Optimal Control Models in Advertising: a Survey
• Optimal Control of the Vidale-Wolfe Advertising Model
• Finding an optimal dynamic advertising policy
• Optimum Production Planning by the Maximum Principle
• Optimal Production, Investment, Advertising, and Price Controls for the Dynamic Monopoly Firm
• Linear Programming Models for Production-Advertising Decisions

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