Approach to decentralized marketing-production planning†

DOI10.1080/00207728208926343zbMath0478.93006OpenAlexW2160020538MaRDI QIDQ3936561

Prakash L. Abad

Publication date: 1982

Published in: International Journal of Systems Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207728208926343

zbMATH Keywords

advertising-production decisionsdecentralized marketing-production planninggoal-coordination principle

Mathematics Subject Classification ID

Production models (90B30) Hierarchical systems (93A13) Production theory, theory of the firm (91B38) Decomposition methods (49M27)

Related Items (8)

A hierarchical optimal control model for coordination of functional decisions in a firm ⋮ Hierarchical control approach to a composite inventory-marketing problem ⋮ Tracking policies for a class of dynamic production-inventory systems ⋮ Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions ⋮ Two-level optimization for decentralized production and advertising planning ⋮ Joint optimization of the marketing and operations functions ⋮ A numerical method to approximate optimal production and maintenance plan in a flexible manufacturing system ⋮ Optimization methods in multilevel systems: A methodological survey

Cites Work

• Unnamed Item
• Optimal Control of the Vidale-Wolfe Advertising Model
• Finding an optimal dynamic advertising policy
• Linear Programming Models for Production-Advertising Decisions

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