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OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT - MaRDI portal

OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT

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Publication:3944344

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DOI10.15807/JORSJ.25.77zbMath0484.90066OpenAlexW2727669908MaRDI QIDQ3944344

Yasushi Kawara

Publication date: 1982

Published in: Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.15807/jorsj.25.77

zbMATH Keywords

marketing carry-over effect competing companies optimal advertising strategies

Mathematics Subject Classification ID

Applications of game theory (91A80) Other game-theoretic models (91A40) Operations research and management science (90B99)

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