Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior

DOI10.1287/mnsc.24.13.1404zbMath0491.90055OpenAlexW2061301163MaRDI QIDQ3953552

Moshe Givon, Dan Horsky

Publication date: 1978

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.24.13.1404

zbMATH Keywords

marketingbrand choice behaviormarket share models

Mathematics Subject Classification ID

Operations research and management science (90B99)

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