Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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Publication:398669
DOI10.1007/s10957-013-0479-1zbMath1293.90034OpenAlexW2000673606MaRDI QIDQ398669
Ahmad Makui, Mohammad Kazem Sayadi
Publication date: 15 August 2014
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-013-0479-1
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)
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