An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly

DOI10.1287/mnsc.38.9.1230zbMath0775.90125OpenAlexW1973569840MaRDI QIDQ4015268

Naufel Vilcassim, Pradeep K. Chintagunta

Publication date: 12 January 1993

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.38.9.1230

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Economic growth models (91B62) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (31)

Overtaking optimality in a discrete-time advertising game ⋮ An empirical study on the Lanchester model of combat for competitive advertising decisions ⋮ On modeling the advertising-operations interface under asymmetric competition ⋮ Analyzing operational risk-reward trade-offs for start-ups ⋮ Recent developments in dynamic advertising research ⋮ Differential game models of advertising competition ⋮ A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation ⋮ A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings ⋮ A dynamic supply chain game with vertical coordination and horizontal competition ⋮ Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords ⋮ Quality improvement and goodwill accumulation in a dynamic duopoly ⋮ Spatial attrition modeling: stability conditions for a FD formulation ⋮ Unnamed Item ⋮ Strategic rivalry for market share: a contest theory approach to dynamic advertising competition ⋮ Complex dynamics of the generic and brand advertising strategies in duopoly ⋮ Optimal management of fringe entry over time ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model ⋮ Competitive advertising under uncertainty: a stochastic differential game approach ⋮ Feedback competitive advertising strategies with a general objective function ⋮ Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach ⋮ Advertising in a dynamic spatial monopoly ⋮ The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic ⋮ Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts ⋮ Research on the dynamic advertising strategies of the duopoly manufacturers—the application of advertising differential game model ⋮ An oligopoly model of dynamic advertising competition ⋮ On the generalizability of advertising pulsation monopoly results to an oligopoly ⋮ Optimal pricing and advertising in a durable-good duopoly ⋮ Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results ⋮ Dynamic promotional budgeting and media allocation ⋮ A duopolistic model of dynamic competitive advertising

This page was built for publication: An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly