New product advertising in dynamic oligopolies

DOI10.1007/BF01415762zbMath0757.90042OpenAlexW1983048856MaRDI QIDQ4015968

Steffen Jørgensen, Engelbert J. Dockner

Publication date: 12 November 1992

Published in: [https://portal.mardi4nfdi.de/entity/Q3031760 ZOR Zeitschrift f�r Operations Research Methods and Models of Operations Research] (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf01415762

zbMATH Keywords

dynamic gamediffusion modelsadvertisingnew productopen-loop Nash solutionsheterogeneous oligopoly market

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (7)

Leader-following dynamic game of new product diffusion ⋮ Differential game models of advertising competition ⋮ Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption ⋮ Understanding the impact of churn in dynamic oligopoly markets ⋮ Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach ⋮ Advertising an event ⋮ An oligopoly model of dynamic advertising competition

Cites Work

• A New Product Growth for Model Consumer Durables
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• A Model of Promotional Competition in Oligopoly
• Feature Article—Aggregate Advertising Models: The State of the Art
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