Solving the “Marketing Mix” Problem using Geometric Programming

DOI10.1287/MNSC.21.2.160zbMath0289.90044OpenAlexW2104377596MaRDI QIDQ4041351

V. K. Balachandran, Dennis H. Gensch

Publication date: 1974

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10419/220421

Mathematics Subject Classification ID

Decision theory (91B06) Applications of mathematical programming (90C90) Mathematical economics (91B99)

Related Items (3)

Geometric programming. Method and applications ⋮ An inventory model with variable levels of quality attributes via geometric programming ⋮ Algorithms for marketing-mix optimization

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