Endogenous direct advertising and price competition

DOI10.1007/S00712-013-0357-1zbMath1294.91053OpenAlexW2044006590MaRDI QIDQ404975

José M. Hernández, Lola Esteban

Publication date: 4 September 2014

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-013-0357-1

zbMATH Keywords

price dispersiontargetinginformative advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Multistage and repeated games (91A20) Marketing, advertising (90B60)

Related Items (1)

Perfect versus imperfect direct advertising, and market performance

Cites Work

• Specialized advertising media and product market competition
• Oligopolistic pricing and advertising
• Equilibrium Distributions of Sales and Advertising Prices

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