Specialized advertising media and product market competition

DOI10.1007/s00712-011-0243-7zbMath1294.91054OpenAlexW2014024828MaRDI QIDQ405755

José M. Hernández, Lola Esteban

Publication date: 5 September 2014

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-011-0243-7

zbMATH Keywords

informative advertisinghorizontal differentiationtwo-sided markets

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (3)

Quality choice and advertising regulation in broadcasting markets ⋮ Endogenous direct advertising and price competition ⋮ Spatial competition and social welfare considering different feasible location regions

Cites Work

• Oligopolistic pricing and advertising
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles

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