An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments

DOI10.1287/mnsc.20.2.179zbMath0303.90003OpenAlexW2066794405MaRDI QIDQ4058427

Ulf Peter Welam, Dennis H. Gensch

Publication date: 1973

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.20.2.179

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Linear programming (90C05) Trade models (91B60)

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