On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
From MaRDI portal
Publication:4077301
DOI10.1287/opre.23.5.890zbMath0316.60030OpenAlexW2088757235MaRDI QIDQ4077301
Publication date: 1975
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.23.5.890
Signal detection and filtering (aspects of stochastic processes) (60G35) Optimal stochastic control (93E20) Diffusion processes (60J60)
Related Items
Mixed leadership stochastic differential game in feedback information pattern with applications, Anwendungen des Maximumprinzips im Operations Research. I, Stochastic diffusion models with advertising and word-of-mouth effects, A communication mix for an event planning: a linear quadratic approach, Advertising for a new product introduction: a stochastic approach., Optimal advertising policy with the contagion model, Risk behaviour and optimum advertising with a stochastic dynamic sales response, Optimal repair policy for a machine service problem, Stochastic control theory and operational research, The price of quality claims, Heavy traffic approximations for busy period in an M/G/\(\infty\) queue