A goodwill model with predatory advertising

DOI10.1016/J.ORL.2011.10.001zbMath1235.91072OpenAlexW2066073675MaRDI QIDQ408426

Luca Grosset, Bruno Viscolani, Paolo Roberti

Publication date: 5 April 2012

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2011.10.001

zbMATH Keywords

differential gamesadvertisinggoodwill

Mathematics Subject Classification ID

Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26)

Related Items (8)

Age-structured linear-state differential games ⋮ Optimal quality provision when reputation is subject to random inspections ⋮ Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain ⋮ An analytical model of the relationship between product quality and advertising ⋮ Inverted-U aggregate investment curves in a dynamic game of advertising ⋮ Optimal advertising decisions for promoting retail and online channels in a dynamic framework ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ An advertising game with multiplicative interference

Cites Work

• Unnamed Item
• The Leitmann-Schmitendorf advertising differential game
• Pricing and advertising of private and national brands in a dynamic marketing channel
• Persuasive advertising under Bertrand competition: A differential game
• Advertising strategies in a differential game with negative competitor's interference
• Advertising with spillover effects in a differential oligopoly game with differentiated goods.
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• Dynamics of competing with quality- and advertising-based goodwill
• Optimal Control of Nonlinear Processes
• Profit maximization through advertising: A nonzero sum differential game approach

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