Criteria for Market Segmentation Studies

DOI10.1287/MNSC.22.8.892zbMath0338.62067OpenAlexW2147561024MaRDI QIDQ4107371

Neil E. Beckwith, Maurice W. Sasieni

Publication date: 1976

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.22.8.892

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Measures of association (correlation, canonical correlation, etc.) (62H20) Trade models (91B60)

Related Items (1)

Evaluating random choice models using multivariate correlation analysis

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