Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies

DOI10.1287/MNSC.23.12.1284zbMath0366.62126OpenAlexW1969112170MaRDI QIDQ4142603

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Publication date: 1977

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.23.12.1284

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Applications of statistics to social sciences (62P25)

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