Mathematical Models for Economic and Political Advertising Campaigns

DOI10.1287/OPRE.25.1.1zbMath0369.90143OpenAlexW2005177958MaRDI QIDQ4146596

Harold D. Shane

Publication date: 1977

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.25.1.1

Mathematics Subject Classification ID

Applications of game theory (91A80) Operations research and management science (90B99)

Related Items (3)

Optimal resource allocation in presidential primaries ⋮ Social utility functions for strategic decisions in probabilistic voting models ⋮ Dimensions of election procedures: Analyses and comparisons

This page was built for publication: Mathematical Models for Economic and Political Advertising Campaigns