An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
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Publication:4158210
DOI10.1287/mnsc.24.7.761zbMath0378.90021OpenAlexW2074291951MaRDI QIDQ4158210
Publication date: 1978
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.24.7.761
Applications of statistics to economics (62P20) Trade models (91B60) Operations research and management science (90B99)
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