Advertising Budgeting, Wearout and Copy Replacement

DOI10.2307/3009842zbMath0381.90011OpenAlexW3188163748MaRDI QIDQ4161025

Dov Pekelman, Suresh P. Sethi

Publication date: 1978

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2307/3009842

Mathematics Subject Classification ID

Decision theory (91B06) Applications of mathematical programming (90C90) Operations research and management science (90B99) Hamilton-Jacobi theories (49L99)

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Stochastic optimal budget decision for advertising considering uncertain sales responses ⋮ Dynamic budget allocation for social media advertising campaigns: optimization and learning ⋮ Profit maximization models for exponential decay processes

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