Dynamic Optimal Control Models in Advertising: a Survey

DOI10.1137/1019106zbMath0382.49001OpenAlexW3121440623MaRDI QIDQ4161754

Suresh P. Sethi

Publication date: 1977

Published in: SIAM Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1137/1019106

Mathematics Subject Classification ID

Production models (90B30) Trade models (91B60) Existence theories for optimal control problems involving ordinary differential equations (49J15)

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