Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

DOI10.1016/j.ejor.2010.12.010zbMath1237.90126OpenAlexW2007660919MaRDI QIDQ418088

Barry J. Babin, Abdullahel Bari, Laura M. Birou, Anthony Jurkus, Hani Ibrahim Mesak

Publication date: 14 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.12.010

zbMATH Keywords

marketingregressionoptimal control theoryadvertisingnew subscriber servicesservice cost learning

Mathematics Subject Classification ID

Trade models (91B60) Marketing, advertising (90B60)

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Licensing radical product innovations to speed up the diffusion ⋮ Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach

Cites Work

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• Dynamic pricing and advertising for web content providers
• A New Product Growth for Model Consumer Durables
• Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• Dynamic Nonlinear Pricing in Networks with Interdependent Demand
• New product advertising in dynamic oligopolies
• Sufficient Conditions in Optimal Control Theory

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