A comparison of two approaches to the optimal positioning of a new product in an attribute space

DOI10.1007/BF01951547zbMath0401.90063OpenAlexW2030798806MaRDI QIDQ4186077

Sönke Albers, Klaus Brockhoff

Publication date: 1979

Published in: Zeitschrift für Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf01951547

zbMATH Keywords

MarketingProduct Positioning

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (4)

A product positioning model with costs and prices ⋮ A Stackelberg-Nash model for new product design ⋮ An extended algorithm for optimal product positioning ⋮ Optimal product positioning based on paired comparison data

Cites Work

• A procedure for new product positioning in an attribute space
• An extended algorithm for optimal product positioning
• The Attribute-Dynamic Attitude Model (Adam)
• Unnamed Item

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