Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty

DOI10.1287/opre.27.4.839zbMath0412.90040OpenAlexW2021517213MaRDI QIDQ4199826

Suresh P. Sethi

Publication date: 1979

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.27.4.839

zbMATH Keywords

convergence analysisasymptotic behavioreconomic controlmarketing under uncertaintystability of an optimal control problemstochastic extension of the Nerlove-Arrow advertising model

Mathematics Subject Classification ID

Operations research and management science (90B99)

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