Optimizing referral reward programs under impression management considerations

DOI10.1016/j.ejor.2011.05.042zbMath1238.91092OpenAlexW2019659717MaRDI QIDQ420900

Ping Xiao, Christopher S. Tang, Jochen Wirtz

Publication date: 23 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.05.042

zbMATH Keywords

Stackelberg gameimpression managementreferral reward programs

Mathematics Subject Classification ID

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Cites Work

• Salesforce Incentives, Market Information, and Production/Inventory Planning

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