Endogeneity of store attributes in heterogeneous store-level sales response models

DOI10.1007/S00291-009-0181-8zbMath1238.90082OpenAlexW2082553627MaRDI QIDQ421087

Harald Hruschka, Ralf G. Gerhardt

Publication date: 23 May 2012

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-009-0181-8

zbMATH Keywords

endogeneitymarketingretailingBayesian estimationinstrumental variable methods

Mathematics Subject Classification ID

Applications of statistics in engineering and industry; control charts (62P30) Numerical analysis or methods applied to Markov chains (65C40) Marketing, advertising (90B60)

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