Pure-strategy Nash equilibria in an advertising game with interference

DOI10.1016/j.ejor.2011.08.002zbMath1237.91072OpenAlexW1968851504MaRDI QIDQ421787

Bruno Viscolani

Publication date: 14 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.08.002

zbMATH Keywords

game theorynonsmooth optimizationNash equilibriummarketingnon-cooperative gamesadvertising

Mathematics Subject Classification ID

Noncooperative games (91A10) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (7)

Service operations optimization: recent development in supply chain management ⋮ On advertising games and spillover in service systems ⋮ A fast approach to compute fuzzy values of matrix games with payoffs of triangular fuzzy numbers ⋮ On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model ⋮ Cooperative advertising models in supply chain management: a review ⋮ Optimal Off-line Experimentation for Games ⋮ An advertising game with multiplicative interference

Cites Work

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