Brand Extension as Informational Leverage

DOI10.1111/1467-937X.00063zbMath0913.90194OpenAlexW2114407462MaRDI QIDQ4221624

Jay Pil Choi

Publication date: 3 January 1999

Published in: The Review of Economic Studies (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/1467-937x.00063

zbMATH Keywords

informational leveragebrand extensionmulti-product monopolist

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (1)

Multi-product bargaining, bundling, and buyer power

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