The effect of variety seeking behaviour on optimal product positioning

DOI<link itemprop=identifier href="https://doi.org/10.1002/(SICI)1099-0747(199603)12:1<27::AID-ASM275>3.0.CO;2-N" /><27::AID-ASM275>3.0.CO;2-N 10.1002/(SICI)1099-0747(199603)12:1<27::AID-ASM275>3.0.CO;2-NzbMath0924.90099OpenAlexW1974636164MaRDI QIDQ4258924

David Schmittlein, Emine Sarigollu

Publication date: 15 September 1999

Full work available at URL: https://doi.org/10.1002/(sici)1099-0747(199603)12:1<27::aid-asm275>3.0.co;2-n

zbMATH Keywords

optimal product positioningvariety seeking behaviour

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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