An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand

DOI<link itemprop=identifier href="https://doi.org/10.1002/(SICI)1099-0747(199609)12:3<165::AID-ASM281>3.0.CO;2-9" /><165::AID-ASM281>3.0.CO;2-9 10.1002/(SICI)1099-0747(199609)12:3<165::AID-ASM281>3.0.CO;2-9zbMath0924.90098OpenAlexW2045558449MaRDI QIDQ4258931

Rabikar Chatterjee, Venkatram Ramaswamy

Publication date: 15 September 1999

Full work available at URL: https://doi.org/10.1002/(sici)1099-0747(199609)12:3<165::aid-asm281>3.0.co;2-9

zbMATH Keywords

stochastic modelsbrand choicenew production trial/repeat

Mathematics Subject Classification ID

Discrete-time Markov processes on general state spaces (60J05) Production models (90B30) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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