Brand Shifting in Hierarchical Markets: A New Model and Information Equivalency

DOI10.1057/JORS.1994.142zbMath0925.90119OpenAlexW2092955239MaRDI QIDQ4305766

Fred Y. Phillips

Publication date: 8 November 1999

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/jors.1994.142

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Information theory (general) (94A15)

Related Items (1)

Information theory as a unifying statistical approach for use in marketing research

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