A NEW PRODUCTS DIFFUSION MODEL WITH CONSIDERATION OF REPEAT PURCHASE

DOI10.15807/JORSJ.37.12zbMath0810.90082OpenAlexW2730879559MaRDI QIDQ4305829

Hidenori Morimura, Shigeru Sakamoto

Publication date: 15 September 1994

Published in: Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.15807/jorsj.37.12

zbMATH Keywords

new products diffusion model

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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