Optimal pulsing in an advertising diffusion model

DOI10.1002/oca.4660150405zbMath0810.90081OpenAlexW1983709953WikidataQ126239293 ScholiaQ126239293MaRDI QIDQ4318277

Gustav Feichtinger, Andreas J. Novak

Publication date: 9 January 1995

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660150405

zbMATH Keywords

Hopf bifurcationstable limit cyclerepeat purchasingpersistent periodic oscillationpulsing scheduletwo-state diffusion advertising model

Mathematics Subject Classification ID

Application models in control theory (93C95) Marketing, advertising (90B60)

Related Items (4)

Complex optimal policies in an advertising diffusion model ⋮ Gustav Feichtinger celebrates his 70th birthday ⋮ Limit cycles in dynamic economic systems ⋮ Dynamical analysis of a nonlinear competitive model with generic and brand advertising efforts

Cites Work

• On the optimality of limit cycles in dynamic economic systems
• Nonlinear oscillations, dynamical systems, and bifurcations of vector fields
• Dynamic Optimal Control Models in Advertising: Recent Developments

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