Multi-bidding strategy in sponsored search auctions

DOI10.1007/s10878-010-9297-7zbMath1243.91054OpenAlexW2019038587MaRDI QIDQ431926

Tian-Ming Bu, Xiaotie Deng, Qi Qi

Publication date: 3 July 2012

Published in: Journal of Combinatorial Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10878-010-9297-7

zbMATH Keywords

Nash equilibriumgeneralized second price auctionmulti-bidding strategysponsored search auction

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Internet topics (68M11)

Related Items (2)

Strategic bidding behaviors in nondecreasing sponsored search auctions ⋮ Prompt mechanism for online auctions with multi-unit demands

Cites Work

• Forward looking Nash equilibrium for keyword auction
• Multi-bidding Strategy in Sponsored Keyword Auction
• Properties of Symmetric Incentive Compatible Auctions
• Incentives in Teams
• Existence of Equilibrium in Single and Double Private Value Auctions1

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