On the optimal control of the Vidale-Wolfe advertising model

DOI<link itemprop=identifier href="https://doi.org/10.1002/(SICI)1099-1514(199701/02)18:1<59::AID-OCA585>3.0.CO;2-G" /><59::AID-OCA585>3.0.CO;2-G 10.1002/(SICI)1099-1514(199701/02)18:1<59::AID-OCA585>3.0.CO;2-GzbMath0883.90073OpenAlexW2004102220MaRDI QIDQ4349132

Richard D. Edie

Publication date: 11 August 1997

Full work available at URL: https://doi.org/10.1002/(sici)1099-1514(199701/02)18:1<59::aid-oca585>3.0.co;2-g

zbMATH Keywords

Hamilton-Jacobi-Bellman equationVidale-Wolfe advertising modeltime-varying market

Mathematics Subject Classification ID

Application models in control theory (93C95) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Optimal advertising in exponentially decaying markets
• Optimal advertising in growing-stabilizing markets
• Optimal Control of the Vidale-Wolfe Advertising Model

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