Dissipative advertising signals quality: static model with a continuum of types

DOI10.1016/J.ECONLET.2011.10.011zbMath1242.91124OpenAlexW1997955891MaRDI QIDQ435775

Laurent Linnemer

Publication date: 12 July 2012

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2011.10.011

zbMATH Keywords

signalingqualitydissipative advertising

Mathematics Subject Classification ID

Trade models (91B60) Signaling and communication in game theory (91A28) Marketing, advertising (90B60)

Related Items (1)

An analytical model of the relationship between product quality and advertising

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