The Value of Marketing Expertise

DOI10.1287/MNSC.42.3.370zbMATH Open0881.90082OpenAlexW2075076740MaRDI QIDQ4363574

Steven M. Shugan, Mehmet Paşa

Publication date: 12 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.42.3.370

zbMATH Keywords

marketing expertise

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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