Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach

DOI10.1287/MNSC.42.2.232zbMATH Open0881.90079OpenAlexW2074400572MaRDI QIDQ4363591

Sriraman Bhoovaraghavan, Ashok Vasudevan, Rajan Chandran

Publication date: 12 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.42.2.232

zbMATH Keywords

process and product innovationR\&D resource allocation

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Consumer behavior, demand theory (91B42)

Related Items (1)

Balancing product differentiation and cost saving in the presence of consumer deliberation

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