A model of consumer choice for national vs private label brands

DOI10.1057/palgrave.jors.2600454zbMath0887.90095OpenAlexW1982480220MaRDI QIDQ4363732

P. L. Dyson, George Baltas, Patrick S. Doyle

Publication date: 12 November 1997

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600454

zbMATH Keywords

consumer choicenested logit model

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (3)

Technical Note—Approximation Schemes for Capacity-Constrained Assortment Optimization Under the Nested Logit Model ⋮ A model for multiple brand choice. ⋮ Estimation with the nested logit model: specifications and software particularities

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