Closed-Loop Advertising Strategies in a Duopoly

DOI10.1287/mnsc.43.1.54zbMath0888.90040OpenAlexW2083650038MaRDI QIDQ4367218

Gila E. Fruchter, Shlomo Kalish

Publication date: 25 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.43.1.54

zbMATH Keywords

global Nash equilibriumLanchester modelbilinear-quadratic differential gameoptimal advertising strategy

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Economic growth models (91B62) Other game-theoretic models (91A40) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Overtaking optimality in a discrete-time advertising game ⋮ An empirical study on the Lanchester model of combat for competitive advertising decisions ⋮ ADVERTISING IN A COMPETITIVE PRODUCT LINE ⋮ Mean Field Game Model for an Advertising Competition in a Duopoly ⋮ Recent developments in dynamic advertising research ⋮ Competition in defensive and offensive advertising strategies in a segmented market ⋮ Quality improvement and goodwill accumulation in a dynamic duopoly ⋮ Optimal management of fringe entry over time ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ A review of dynamic Stackelberg game models ⋮ On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model ⋮ Understanding the impact of churn in dynamic oligopoly markets ⋮ A dual control problem and application to marketing ⋮ Competitive advertising under uncertainty: a stochastic differential game approach ⋮ Feedback competitive advertising strategies with a general objective function ⋮ Boundary value problems in stochastic optimal control of advertising ⋮ An oligopoly model of dynamic advertising competition ⋮ A chaotic model for advertising diffusion problem with competition ⋮ Asymmetric horizontal differentiation under advertising in a Cournot duopoly ⋮ Dynamic promotional budgeting and media allocation ⋮ A duopolistic model of dynamic competitive advertising

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