Product variety, pricing and differentiation in a supply chain

DOI10.1016/j.ejor.2011.08.016zbMath1244.90118OpenAlexW2038081728MaRDI QIDQ439334

Sampath Rajagopalan, Nan Xia

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.08.016

zbMATH Keywords

competitionproduct differentiationcustomizationproduct variety

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (6)

Product variety and channel structure strategy for a retailer-Stackelberg supply chain ⋮ Strategic wholesale pricing and commonality strategy in a supply chain with quality segmentation ⋮ Implications of product line competition on channel matching strategies in a retail platform ⋮ Manufacturer's product line selling strategy and add-on policy in product sharing ⋮ When and what wholesale and retail prices should be set in multi-channel supply chains? ⋮ Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand

Cites Work

• Unnamed Item
• Coordination mechanisms of supply chain systems
• A quantity discount approach to supply chain coordination
• Retail supply chain management. Quantitative models and empirical studies. With a foreword by Hau L. Lee
• A game theory approach in seller-buyer supply chain
• Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling

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