Dual role of price and myopia in a marketing channel
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Publication:439665
DOI10.1016/J.EJOR.2011.12.015zbMath1244.90117OpenAlexW2038830712MaRDI QIDQ439665
Georges Zaccour, Guiomar Martín-Herrán, Sihem Taboubi
Publication date: 16 August 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2011.12.015
2-person games (91A05) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)
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Cites Work
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- Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
- Developments in differential game theory and numerical methods: Economic and management applications
- Dual-role based pricing in a dynamic and competitive environment
- Dynamic Pricing Strategies with Reference Effects
- Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
- Prospect Theory: An Analysis of Decision under Risk
- Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
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