On a cooperative advertising model for a supply chain with one manufacturer and one retailer

DOI10.1016/j.ejor.2011.06.032zbMath1244.90113OpenAlexW2131838199MaRDI QIDQ439705

Amir Ahmadi-Javid, Pooya Hoseinpour

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.06.032

zbMATH Keywords

game theorysupply chain managementcoordinationcooperative advertising

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (10)

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer ⋮ Informative advertising in a distribution channel ⋮ Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Coordination of cooperative advertising in a two-period fashion and textiles supply chain ⋮ A game-theoretic model to analyze value creation with simultaneous cooperation and competition of supply chain partners ⋮ Channel coordination with cooperative advertising considering effect of advertising on willingness to pay ⋮ Cooperative advertising models in supply chain management: a review ⋮ A survey of game-theoretic models of cooperative advertising ⋮ Periodicity of pricing and marketing efforts in a distribution channel

Cites Work

• Retail competition and cooperative advertising
• A game-theoretic analysis for coordinating cooperative advertising in a supply chain
• Pricing and two-tier advertising with one manufacturer and one retailer
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Equilibrium pricing and advertising strategies in a marketing channel
• A differential game of retailer promotions.
• Retail promotions with negative brand image effects: Is cooperation possible?
• Channel coordination over time: Incentive equilibria and credibility
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Nonlinear Programming
• Cooperative advertising in a marketing channel
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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