Pricing game of online display advertisement publishers

DOI10.1016/j.ejor.2012.01.008zbMath1244.90114OpenAlexW2044193812MaRDI QIDQ439707

Md. Tanveer Ahmed, Changhyun Kwon

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.01.008

zbMATH Keywords

Nash equilibriumoptimal pricingnewsvendor problemonline display advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Complementarity and equilibrium problems and variational inequalities (finite dimensions) (aspects of mathematical programming) (90C33) Microeconomic theory (price theory and economic markets) (91B24) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (1)

Impacts of knowledge on online brand success: an agent-based model for online market share enhancement

Cites Work

• Finite-dimensional variational inequality and nonlinear complementarity problems: A survey of theory, algorithms and applications
• Complementarity problems over cones with monotone and pseudomonotone maps
• Pseudomonotone variational inequality problems: Existence of solutions
• Quasi-variational inequalities, generalized Nash equilibria, and multi-leader-follower games
• The fixed point theory of multi-valued mappings in topological vector spaces
• Variational Inequalities with Generalized Monotone Operators
• Finite-Dimensional Variational Inequalities and Complementarity Problems

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