Allocation of Marketing Effort Among P Substitutional Products in N Territories†

DOI10.1057/jors.1974.8zbMath0275.90008OpenAlexW1980859430MaRDI QIDQ4401203

Shiv K. Gupta, Hanan Luss

Publication date: 1974

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/jors.1974.8

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Trade models (91B60)

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