A New Conjoint Analysis Procedure with Application to Marketing Research

DOI10.1081/STA-120024480zbMath1131.62306MaRDI QIDQ4428272

Rosa Arboretti

Publication date: 14 September 2003

Published in: Communications in Statistics - Theory and Methods (Search for Journal in Brave)

Mathematics Subject Classification ID

Applications of statistics (62P99) Marketing, advertising (90B60) Nonparametric inference (62G99)

Uses Software

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Cites Work

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• A multidimensional approach to conjoint analysis
• Exact permutation tests for unreplicated factorials

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