A multi‐attribute motivational model of consumer choice based on a new outranking relation

DOI10.1111/1475-3995.00413zbMath1125.91381OpenAlexW2127477219MaRDI QIDQ4454772

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Publication date: 8 March 2004

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/1475-3995.00413

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Case-oriented studies in operations research (90B90) Consumer behavior, demand theory (91B42)

Related Items (1)

Food market segmentation based on consumer preferences using outranking multicriteria approaches

Cites Work

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• Generalized transitivity and preferences modelling: The concept of hyper- order
• Mathematical models of brand choice behavior

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