ADVERTISING IN A COMPETITIVE PRODUCT LINE

DOI10.1142/S0219198901000439zbMath1005.91024OpenAlexW1968675922MaRDI QIDQ4542127

Gila E. Fruchter

Publication date: 1 August 2002

Published in: International Game Theory Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219198901000439

zbMATH Keywords

Nash equilibriummulti-player multi-product advertising gameoligopoly growing market

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Economic growth models (91B62)

Related Items (6)

The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market ⋮ Recent developments in dynamic advertising research ⋮ SURF — STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES ⋮ Developments in differential game theory and numerical methods: Economic and management applications ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ Antagonistic and bargaining games in optimal marketing decisions

Cites Work

• Competitive dynamic advertising. A modification of the Case game
• Dynamic promotional budgeting and media allocation
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feature Article—Aggregate Advertising Models: The State of the Art
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• Closed-Loop Advertising Strategies in a Duopoly
• Deterministic and stochastic optimization of a dynamic advertising model
• The Many-Player Advertising Game

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